"It's not my responsibility to listen, it's your responsibility to make me hear."
When asked for “just two minutes” in the Shark Tank (after being thoroughly chewed by the Sharks), Herjavec delivered the above line to Splikity.
For the first few days on the job, your new employees are listening to everything in your company. (Overwhelming!) It’s not their responsibility to wade through all the information to find what’s important to the company (your values), it’s your responsibility to ensure (through words and actions) that they hear, see, and feel them.