“Don’t sell snow to the eskimos.”
Ron Kaufman, Uplifting Service
“you could sell snow to an eskimo” means “you can sell anything to anyone.” But when talking about “snow” and “eskimos” as it relates to “your product” and “your company” it’s different...
Training your customer service team (your eskimos) to project your brand message and core values (your snow) to your customers can only effectively be done if you train your entire team - including the internal teams - to do the same. Every department should infuse your brand message and core values into their day-to-day operations and activities. This way your eskimos have more snow to work with.