"You will never get a second chance to make a first impression..."

- Will Rogers

Whether it’s a facial expression, a tone of voice, a greeting, a paper stock, or a font, the first impression that is made subconsciously dictates the remainder of your interaction.

You want your customers and your employees to understand why you wake up in the morning, what you promise, and how you will deliver. You want your customers to love you from the moment they find you. And you want to welcome your employees and make them feel like they’ve made the right choice.

And the rocketship is about to blast off. (We get it.)